Study on the Robust Model in Single-unit Product Dynamic Pricing in Revenue Management

In studies on the dynamic pricing model of revenue management,the pricing strategies received by the traditional deterministic model and the stochastic model are often restricted to the accuracy of the demand estimation,when the deviations of estimated demand turn up,the pricing strategy may not reach the purpose of revenue maximization,so researchers are paying more and more attention to the pricing strategy,that is the stability of the optimal solution.In response to the uncertainty of demand function,this paper raises a dynamic pricing model via robust optimization under the conditions of the unknown demand distribution,and then gives a numerical simulation analysis of the optimal solution of the model and the max revenue.