Interaction method and device based on recommended content

The invention discloses an interaction method and device based on recommended content, and belongs to the technical field of networks. The method includes: receiving a playing instruction of a multimedia file, and obtaining recommended content corresponding to the multimedia content; playing the recommended content at a specified playing time point of the multimedia file; in a process of playing the recommended content, on a playing interface of the recommended content, displaying interaction options of the recommended content; and when selecting operation on the interaction options is detected, interaction with the recommended content is performed based on the interaction option. The interaction method based on the recommended content enables a user to trigger the selecting operation on the interaction options and interact with the recommended content but not just passively watch the recommended content. A way of interacting with the recommended content is provided for the user, flexibility is improved, attraction of the recommended content to the user is enhanced, user viscosity is improved, and the conversion rate of the recommended content is improved.