A HOLISTIC APPROACH BASED ON MCDM FOR SOLVING LOCATION PROBLEMS

Location decision is an integral part of organizational strategies involving many factors that may be conflicting in nature. This paper presents a holistic approach of the multi-criteria decision making (MCDM) methodology to select the optimal location(s), which fits best for both investors and managers. A case study is also provided to illustrate the application of the proposed holistic approach. Finally, a comparison with the previous work is made and the informational efficacy of the proposed model is also discussed.

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