Implications of software-based mobile media for social research

Software-based mobile media devices such as smartphones and tablets pose both theoretical challenges and methodological opportunities for social research. The first part of this article discusses how the complex, changing, and often idiosyncratic configuration of software-based mobile devices challenges the production of theoretical generalizations within and across populations. It is argued that overcoming this challenge involves attention to the mobile nature of these devices and focusing on clearly defined, widespread affordances. The second part of this article discusses ethical, philosophical, and theoretical issues surrounding the methodological opportunity to collect large quantities of behavioral data using software-based mobile devices.