Alignment between business model and business strategy and contribution to the performance: Empirical evidence from ICT Tunisian venture.

Abstract The development of information and communication technologies, the emergence of new markets, increased trade between countries, the challenges of sustainable development, the growing uncertainty in the global economy, have led to radical changes in the approach to business management. Businesses must seize opportunities, explain the purpose and objectives, and predict the future operation of the company by designing, modeling, communicating the rationale for the coherence of the project. This model is named business model. The major challenge of this study will be to assess the fit between business strategy and business model as a new contingency factor that captures the structure of transaction to achieve performance. The data collected from 220 ICT ventures confirm the existence of a higher intensity relationship than the direct relationship between the business model and organizational performance. This result tends to demonstrate the importance of aligning the business model with the strategy to explain better organizational performance. The model of this study will allow entrepreneurs to become aware of issues facing the technology entrepreneurship, to assess the strengths and weaknesses of the current business model and make the right decisions to create and deliver value to communicate a distinct business model in turbulent environment.

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