论文信息 - Statistical Design for Innovation in Virtual Reality

Statistical Design for Innovation in Virtual Reality

In this chapter, an original design strategy for product innovation is presented. This strategy is based on a continuous innovation process and takes advantages of both emotional design methodologies and participative design tools in virtual reality (VR). It combines techniques for user need identification and virtual reality experiments to simulate user-product interaction. This original combination of techniques allows the early evaluation of the quality of new product concepts, which is essential for the success of innovation.

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