What installed mobile applications tell about their owners and how they affect users' download behavior

Number of user owned apps and their category differ with gender and personality.Having similar apps increases the probability of accepting recommended applications.Number of apps owned in some categories implies higher acceptance of recommended apps.Conscientiousness is positively related with accepting recommended applications.Being agreeable is related with editors choice application preference. The rapid growth in the mobile application market presents a significant challenge to find interesting and relevant applications for users. An experimental study was conducted through the use of a specifically designed mobile application, on users mobile phones. The goals were; first, to learn about the users personality and the applications they downloaded to their mobile phones, second to recommend applications to users via notifications through the use of experimental mobile application and learn about user behavior in mobile environment. The question of how the personality features of users affect their compliance to recommendations is explored in this study. It is found that conscientiousness is positively related with accepting recommended applications and being agreeable is related with the preference for the applications of editors choice. Furthermore, in this study, applications owned by the user and the composition of applications under categories and their relation with personality features are explored. It is shown that the number of user owned applications and their category differ according to gender and personality. Having similar applications and the number of applications owned under specific categories increase the probability of accepting recommended applications.

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