Software Rules: How the Next Generation of Enterprise Applications Will Increase Strategic Effectiveness

From the Publisher: "Information technology is the Rubik's Cube of the 21st century. Executives first try this combination of software solutions, then that combination, and still find it difficult if not impossible to assemble a basket of solutions that makes everything work." Software Rules proposes that the basket approach itself may be the problem. This intuitive and innovative book proposes the e-business suite - a complete business software platform that, because it has been engineered by one vendor around a unified global customer and product database, requires no custom programming or architectural reconstruction for full integration.