Magic Quadrant for Advanced Analytics Platforms

Each of these alternative approaches represents a series of discrete markets and is described in other Gartner research (for example, for a decision framework regarding these alternatives, see "An Eight-Question Decision Framework for Buying, Building and Outsourcing Data Science Solutions"), but not included in this evaluation. An advanced analytics platform provides a full suite of tools for a knowledgeable user to perform a variety of analyses on different types of data. In today's market much of this analysis is predictive in nature, although elements of descriptive analysis are not uncommon (see Note 1). While these capabilities remain important, in the future other techniques such as optimization and simulation are likely to increase in importance.