A New Model to Implement a SWOT Fuzzy ANP

SWOT (i.e. Strengths, Weaknesses, Opportunities, Threats) analysis is considered as an important tool to conduct a strategic planning process by providing an internal and an external context analysis. However, these analyzes are based on the brainstorming of decision makers which may lead to subjectivity problems. Therefore, this paper aims to propose a new SWOT analysis model based on the fuzzy analytic network process (ANP) that deals with the subjectivity shortcoming.

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