论文信息 - Caricatures, cartoons, spoofs and satires: political brands as butts

Caricatures, cartoons, spoofs and satires: political brands as butts

A theory framework of caricature is used to analyze and explain the nature of, and reactions to, a controversial political cartoon depicting Jacob Zuma of South Africa. This framework explains the spoofing of a political brand, in a marketing environment in which parody and spoofing of more conventional products and services are increasingly common.

Leyland Pitt | Pierre Berthon | Philip DesAutels | Anjali Bal

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