Small versus big stories in framing consumption experiences
暂无分享,去创建一个
[1] J. Elliott. Using narrative in social research: qualitative and quantitative approaches , 2005 .
[2] M. Holbrook. B, Hirschman, Aspects of Consumption: Consumer Fantasies, Feelings and Fun, Journal of Consumer Research, Vol pg 132 , 1982 .
[3] John O'Shaughnessy,et al. Marketing, the consumer society and hedonism , 2002 .
[4] E. Hirschman,et al. The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun , 1982 .
[5] R. Kozinets. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities , 2002 .
[6] Bernd H. Schmitt. Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands , 1999 .
[7] P. Sunderland,et al. Doing Anthropology in Consumer Research , 2007 .
[8] Avi Shankar,et al. Understanding Consumption: Contributions from a Narrative Perspective , 2001 .
[9] Mark Freeman,et al. Life “on holiday”?: In defense of big stories , 2006 .
[10] Nick Lee,et al. The past, present and future of observational research in marketing , 2007 .
[11] Bernard Cova,et al. How to facilitate immersion in a consumption experience: appropriation operations and service elements , 2006 .
[12] Avi Shankar,et al. Interpreting the Past, Writing the Future , 2001 .
[13] Morris B. Holbrook,et al. Consumer Research: Introspective Essays on the Study of Consumption , 1995 .
[14] Processes, Relationships, Settings, Products and Consumers: The Case for Qualitative Diary Research , 2005 .
[15] A. Georgakopoulou. Thinking big with small stories in narrative and identity analysis , 2006 .
[16] Melanie Wallendorf,et al. Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation , 1994 .
[17] Caroline Hayter Whitehill. Introduction to IJMR special issue on Ethnography , 2007 .
[18] M. Bamberg. Stories: Big or small-Why do we care? , 2006 .
[19] B. Joseph Pine,et al. The Experience Economy , 1999 .
[20] Hy Mariampolski,et al. The Power of Ethnography , 1999 .
[21] Cara Peters,et al. The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption , 2006 .
[22] Paul Atkinson,et al. Rescuing narrative from qualitative research , 2006 .
[23] Hy Mariampolski,et al. Ethnography for marketers : a guide to consumer immersion , 2006 .
[24] Bernd H. Schmitt,et al. Customer Experience Management , 2009 .