The Changing Nature of Business Simulation/ Gaming Research: A Brief History

The Association for Business Simulation and Experiential Learning (ABSEL) has recently passed its 25th birthday, and a review of the 25 years of ABSEL conference proceedings starting with Oklahoma City in 1974 provides a good overview of the changing nature of business simulation/gaming research. This article reviews the history of business simulation/gaming research through the eyes and articles of ABSEL members over the past 25 years. The review is limited to several areas of major research interest and examines research in the area of business gaming but not experiential learning.

[1]  Daniel C. Brenenstuhl.  Experiential Study of Performance in a Basic Management Course , 1975 .

[2]  J. Wolfe,et al.  Relationships between Team Cohesion Dimensions and Business Game Performance , 1986 .

[3]  Richard D. Teach,et al.  The Role Of Experiential Learning And Simulation In Teaching Management Skills , 1988 .

[4]  Craig Eric Schneier,et al.  Issues in Equal Employment Opportunity and Affirmative Action , 1976 .

[5]  A. Parasuraman,et al.  Degree of Uniformity in Achievement Motivation Levels of Team Members: It’s Effect on Team Performance in a Simulation Game , 1977 .

[6]  Robert W. Hornaday,et al.  Decision Styles and Student Simulation Performance: A Replication , 1987 .

[7]  Eugene T. Byrne,et al.  The Design, Conduct and Evaluation of a Computerized Management Game as a Form of Experiential Learning , 1974 .

[8]  C. Schriesheim,et al.  The Effectiveness of Experiential Methods in Training and Education: A Review , 1975 .

[9]  Robert W. Hornaday,et al.  An Investigation of the Relationships between Formal Planning and Simulation Team Performance and Satisfaction , 1987 .

[10]  Jr. Carl E. Ferguson.  INSIM: An Interactive Inventory Simulation , 1976 .

[11]  Robert D. Lynch,et al.  Predicting Individual Decision Making Performance in a Business Simulation , 1989 .

[12]  Arthur A. Whatley.  Teaching Management Research through Computer Simulation , 1976 .

[13]  S. Dolly Malik,et al.  How Do We Know Where we’re going if we don’t Know Where We Have Been: A Review of Business Simulation Research , 1996 .

[14]  James W. Schreier,et al.  Assessment of Entrepreneurial Skills Using Simulations , 1976 .

[15]  Eugene T. Byrne,et al.  A Comparison of Perceived Learning in Three Pedagogically Different Sections of a Required Business Policy Course , 1976 .

[16]  Vance A. Etnyre,et al.  The Educational Impact of Supplementary Personal Interaction in Computerized Business Games , 1975 .

[17]  Wilford G Miles,et al.  Student Perceptions of Skill Acquisition through Cases and a General Management Simulation , 1986 .

[18]  Murphy A. Sewall.  An Experiential Exercise in Multidimensional Scaling , 1976 .

[19]  Alvin C. Burns.  A COMPUTER SIMULATION APPROACH TO THE TEACHING OF MAIL SURVEY STRATEGY ALTERNATIVES AND CHOICE , 1976 .

[20]  A. Raia.  A Study of the Educational Value of Management Games , 1966 .

[21]  Warwick Savage.  Experience in the Use and Assessment of Simulation in Management Education , 1979 .

[22]  A. J. Faria,et al.  Student Evaluation of and Reaction to a Marketing Simulation Game Under Varying Circumstances , 1975 .

[23]  Samuel C. Certo.  Experiential Training Methodology, Traditional Training Methodology and Perceived Opportunity to Satisfy Human Needs , 1975 .

[24]  A. J. Faria,et al.  New Horizons in Simulation Research , 1977 .

[25]  Duane Hoover,et al.  Simulations , Games and Experiential Learning Techniques , 2001 .

[26]  Jack R. Dauner,et al.  Crisis versus Non-Crisis Simulation Gaming , 1975 .

[27]  Louis C. Mancuso.  A Comparison of Lecture-Case Study and Lecture-Computer Simulation Teaching Methodologies in Teaching Minority Students Basic Marketing , 1975 .

[28]  Jerald R. Smith.  Results of Using Gaming to Teach Ethics and Social Responsibility , 1975 .

[29]  John R. Dickinson,et al.  A Random Strategy Criterion for Validity of Simulation Game Participation , 1997 .

[30]  William C. House,et al.  Delphi in the Classroom: A Demonstration of Forecasting Economic Activity , 1977 .

[31]  Jerry Gosen,et al.  Antecedents of Learning in Simulations , 1997 .

[32]  Richard A. Scott.  An Experimental Testing of Teaching Methodologies in Marketing , 1977 .

[33]  Philip H. Anderson,et al.  Simulations and Learning: Can We Prove a Relationship? (Seminar) , 1997 .

[34]  Daniel C. Brenenstuhl,et al.  An Analysis of the Relationship between Personality Characteristics and Preferred Styles of Learning , 1977 .

[35]  Craig Eric Schneier,et al.  Predicting Participants’ Performance and Reactions in an Experiential Learning Setting: An Empirical Investigation , 1977 .

[36]  David J. Fritzsche.  The Lecture VS. the Game , 1974 .

[37]  John R. Dickinson,et al.  An Empirical Investigation of the Internal Validity of A Marketing Simulation Game John , 1990 .

[38]  Edgar L. Williams.  Business Simulation in the Policy Course a Survey of American Assembly Of Collegiate Schools of Business , 1987 .

[39]  A. J. Faria,et al.  Cognitive and Behavioral Consistency in a ComputerBased Marketing-Simulation-Game Environment: An Empirical Investigation of the Decision-Making Process , 1995 .

[40]  Joseph Wolfe.  OF LEARNING , 2002 .

[41]  Ralph M. Roberts,et al.  Using Student Opinions in Evaluating Results with a Business Game , 1975 .

[42]  William D. Biggs.  Some Impacts of Varying Amounts of Information on Frustration and Attitudes in a Finance Game , 1975 .

[43]  Richard W. Beatty,et al.  Building Management Skills through Problem Solving , 1977 .

[44]  Richard M. Hodgetts,et al.  Motivating Simulation Game Performance and Satisfaction with Group Performance-Contingent Consequences , 1975 .

[45]  Lawrence R. Jauch,et al.  Interactive Simulation as a Supplementary Instructional Tool: It’s Relation to Performance in a Business Simulation , 1976 .

[46]  Joseph Wolfe,et al.  The Effects of Different Team Sizes on Business Game Performance , 1982 .

[47]  Daniel C. Brenenstuhl,et al.  An Assessment of the Effect of Experiential, Simulation and Discussion Pedagologies Used In Laboratory Sections of an Introductory Management Course , 1977 .

[48]  L. E. Baldwin.  Using Complex Simulations in Policy Courses in Institutions with Limited Resources , 1974 .

[49]  Karen J. Cowles,et al.  Experiencing Practical Applications and Implications of Various Economic Systems through the Non-Computerized Simulation SIM ECO SOC , 1976 .

[50]  James W. Schreier.  The Role of the Administrator in Experiential Learning and Simulations , 1977 .

[51]  Joseph Wolfe,et al.  The Integration of Functional and Strategic Management Skills in a Business Game Learning Environment , 1993 .

[52]  Philip H. Anderson,et al.  Assessing Student Performance On A Business Simulation Exercise , 1988 .

[53]  Kent E. Curran,et al.  Developments in Business Simulation & Experiential Exercises , Volume 15 , 1988 138 FORMAL PLANNING , SIMULATION TEAM PERFORMANCE , AND SATISFACTION : A REPLICATION , 2002 .

[54]  Joseph Wolfe,et al.  The Effectiveness of Business Games in Strategic Management Course Work , 1997 .

[55]  J. Bernard Keys,et al.  Review of Learning Research in Business Gaming , 1976 .

[56]  John R. Dickinson,et al.  The Second Component to Experiential Learning: A Look Back At How ABSEL Has Handled the Conceptual and Operational Definitions of Learning , 1998 .

[57]  Alvin C. Burns.  The Use of Program Mailit in the Teaching of Mail Survey Response Rate Problems and Strategies , 1976 .

[58]  A. J. Faria,et al.  COGNITIVE AND BEHAVIORAL CONSISTENCY IN A COMPUTER-BASED MARKETING-SIMULATION-GAME ENVIRONMENT: AN EMPIRICAL INVESTIGATION OF THE DECISION-MAKING PROCESS , 2002 .

[59]  E. Hsu,et al.  Role-Event Gaming Simulation in Management Education , 1989 .

[60]  Jerry J. Gosenpud.  Who Gains and Who does not from Experiential Learning , 1982 .

[61]  J. Gosenpud.  Research on Predicting Performance in the Simulation , 1987 .

[62]  J. Duane Hoover,et al.  An Experimental Examination of Group Size Effects: Implications for Experiential Learning , 1976 .

[63]  Leon F. Dube.  The Use of Non Computerized Simulation as an Experiential Learning Method in Advertising , 1976 .

[64]  Constantine E. Sotiriou,et al.  Student Perceptions: Simulation and the Corporate Policy Course , 1977 .

[65]  A. Parasuraman,et al.  A Framework for Determining the Pedagogical Value of Simulation Gaming: Implications for Future Simulation Gaming Research , 1978 .

[66]  Leo G. Parrish.  Business Simulations: Competition or Learning , 1975 .

[67]  Daniel C. Brenenstuhl,et al.  Prediction of Academic Achievement in a Simulation Mode via Personality Constructs , 1977 .

[68]  A. J. Faria,et al.  The Impact of an Artificial Market Leader on Simulation Competitor’s Strategies , 1997 .

[69]  Lane Kelley.  Trainee v. Trainee Subordinates Evaluation of Experiential Learning , 1982 .

[70]  Jerry Gosen,et al.  A Testbank for Measuring Total Enterprise Simulation Learning , 1999 .

[71]  Sandra F. Beldt.  The Validity and Usefulness of Packaged Models in Game Play , 1975 .

[72]  Daniel C. Brenenstuhl,et al.  The Effect of Preference Congruency and Vested Interest on Attitude Change and Satisfaction of Participants in a Collective Bargaining Simulation , 1976 .

[73]  David J. Fritzsche.  Changing Perceptions of Learning in a Simulated Environment , 1977 .

[74]  J. Wolfe,et al.  Team Cohesion Effects on Business Game Performance , 1987 .

[75]  Jerry Gosenpud.  EVALUATION OF EXPERIENTIAL LEARNING , 2001 .

[76]  J. Wolfe.  Correlations between Academic Achievement, Aptitude, and Business Game Performance , 1978 .

[77]  P. S. Greenlaw,et al.  The Teaching Effectiveness of Games in Collegiate Business Courses , 1973 .

[78]  Achilles A. Armenakis,et al.  Correlates of Satisfaction, Learnin and Success in Business Gaming , 1974 .

[79]  Robert W. Hornaday,et al.  An Investigation Of The Relationship Between Formal Planning And Simulation Team Performance Under Changing Environmental Conditions , 1989 .

[80]  S. Rubenfeld,et al.  Developments in Business Simulation & Experiential Exercises , 2002 .

[81]  Philip H. Anderson,et al.  Personality Types and Total Enterprise Simulation Performance , 1991 .

[82]  A. Parasuraman.  Evaluation of Simulation Games; a Critical Look at Past Efforts and Future Needs , 1980 .

[83]  James W. Gentry,et al.  Teaching Inventory Control via Computer Interaction with Increasing Complexity , 1976 .

[84]  C. J. Whitehead,et al.  An Experiential-Cognitive Methodology in the First Course in Management: Some Preliminary Results , 1975 .

[85]  James W. Schreier.  Developing a Recruitment and Selection Strategy a Raise II Exercise , 1976 .

[86]  Alan L. Patz.  Group Personality Composition And Total Enterprise Simulation Performance , 1990 .