A method for examining SME descriptions of environmental sustainability online

This chapter contributes to green ICT/IS research by presenting a content analysis method for analysing the environmental sustainability descriptions on small and medium enterprise (SME) websites. Past research focuses on large firms, and few past studies have explored how firms of any size describe sustainability online. The chapter presents the method’s four steps: 1) identifying sources of SME websites; 2) determining if websites describe sustainability; 3) archiving the website content for later analysis; and 4) coding the website content using a structured coding framework developed by combining the literature on IS and sustainability. The authors anticipate the method will be useful to researchers and practitioners. The chapter gives examples of these uses such as qualitative and quantitative research objectives and practical outcomes (e.g. SME website design guidelines for incorporating sustainability content) which could result from applying the method.

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