Product Line Development as a Rational , Strategic Decision

overall increl feaABSTRACT1 Product line development requires a certain amount of up front investment in order to make assets reusab investment often keeps organizations from planning and realizing their products in a product line. But there a major advantages of doing product line development which are often not taken into account when deciding against product lines. In this paper we present problems that need to be addressed in the strategic planning sition towards product lines. These aspects include the involvement of uncertainty, the interdependence of te solution and decision making, and the interdependence among the decision making and the market asp approach which covers these aspects will determine an objective valuation of a product line.