Usability Evaluation of Smart Phone Application Graphic User Interface Based on Eye-tracker

It studies on usability of smart phone APP graphic user interface by using eye tracking technology. This study tries to find a new method of A/B testing to collect data from distinctive prototype in defined area of interest by eye tracking machine. Important data are time to first fixation on-target,repeat fixations,fixation per area of interest area,percentage of fixation in an area of interest. Find a design with superior usability of diverse design elements such as color,icon and layout. This design of testing and research method follow eye tracking experiment principle. It is a universally applicable method of study on usability of smart phone APP graphic user interface design.