로하스와 노메딕 소비자층을 위한 외식산업에서의 컬러와 이미지 마케팅에 관한 연구

We define life style as something that every members of society have in common. These social and cultural environments build up not only society group or every individual`s expectation hut also its own life style. In that way, these social and cultural environments leads to particular consume behavior pattern in this food-service industry. So we regard next generations trend which consists of rational consumers as important indicator when we make future`s plan in food-service industry. We consider smart map which needs rational and continuous consume pattern as the construction of next generation`s main consumer class. Therefore this research studies on restaurant marketing strategies based on the colors and images and also LOHAS and nomadic class analysis.