WILLINGNESS TO CONSUME GENETICALLY MODIFIED FOODS—THE CASE OF FISH AND SEAFOOD

ABSTRACT As adoption of genetic modification (GM) technologies grows, so do questions about consumer acceptance. While willingness to consume GM crop products has been studied extensively, similar studies of GM fish and seafood are lacking. Econometric analyses of U.S. survey data reveal that older, higher income, non African American males are most likely to consume GM fish and seafood. The results can contribute to our understanding of GM fish and seafood consumption decisions which, in turn, can be used to identify and exploit the niche market for GM fish products.