BMW uses even more robots for both flexibility and quality
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Purpose – Aims to determine how BMW's use of robots in car manufacturing is evolving.Design/methodology/approach – Presents the latest applications of robots at BMW's Regensburg plant where the new small 1‐series car started production in 2004.Findings – Finds that robots are being used to bring greater flexibility to car manufacture and to raise process quality and productivity, particularly in the area of the paint shop.Originality/value – Reveals how one of the world's most innovative car manufacturers is applying robots in new ways to achieve increasing benefits.