Knowledge-Oriented Support for Data Analysis Applications to Marketing

Efforts undertaken to develop software tools for knowledge-oriented support usable in marketing applications are reported. Possibilities of extensions of an existing prototype which—in the current implementation stage—consists of knowledge-oriented support for some market research and data analysis applications are discussed. An example demonstrates how new software is incorporated in the prototype and how new applications can be handled in the extended environment.

[1]  Otto Optiz,et al.  Conceptual and Numerical Analysis of Data , 1989 .

[2]  Glen L. Urban,et al.  Management Science in Marketing , 1970 .

[3]  Ralph H. Sprague,et al.  Building Effective Decision Support Systems , 1982 .

[4]  Wolfgang Gaul,et al.  Marketing data analysis by dual scaling , 1988 .

[5]  Hans-Hermann Bock,et al.  Classification and Related Methods of Data Analysis , 1988 .

[6]  W. Gaul,et al.  Classification and Selection of Consumer Purchase Behaviour Models , 1989 .

[7]  U. Tüshaus.  Entscheidungsunterstützung Bei Der Datenaufbereitung , 1989 .

[8]  George M. Kasper,et al.  Toward representing management-domain knowledge , 1986, Decis. Support Syst..

[9]  M. Schader,et al.  A Tool for Validating PROLOG Programs , 1991 .

[10]  Martin Schader.  Inference Techniques in Decision Support Systems - Comparison and Example from Data Analysis , 1989 .

[11]  Ian I. Mitroff,et al.  A Program for Research on Management Information Systems , 1973 .

[12]  Wolfgang Gaul,et al.  Einige Bemerkungen über Expertensysteme für Marketing und Marktforschung , 1990 .

[13]  Ting-Peng Liang,et al.  Critical success factors of decision support systems: An experimental study , 1986, DATB.

[14]  J. Little.  Decision Support Systems for Marketing Managers , 1979 .

[15]  Henk Sol.  Processes and Tools for Decision Support , 1983 .

[16]  R. Anthony,et al.  Planning and Control Systems: A Framework for Analysis , 1965 .

[17]  Wolfgang Gaul,et al.  Prolog-based decision support for data analysis in marketing , 1988 .

[18]  G. Huber.  Cognitive Style as a Basis for MIS and DSS Designs: Much ADO About Nothing? , 1983 .

[19]  Wolfgang Gaul,et al.  A PROLOG-based PC-implementation for new product introduction , 1988 .

[20]  D. Preßmar,et al.  Operations research proceedings , 1990 .

[21]  Peter G. W. Keen,et al.  Decision support systems : an organizational perspective , 1978 .

[22]  Wolfgang Gaul,et al.  A knowledge-based system for supporting data analysis problems , 1989, Decis. Support Syst..

[23]  John H. Boose,et al.  Expertise transfer for expert system design , 1986 .

[24]  U. Tüshaus.  On the Interpretation of Median Relations , 1989 .

[25]  Gary L. Lilien,et al.  Marketing mix analysis : with Lotus 1-2-3 , 1987 .

[26]  Gerardine DeSanctis,et al.  A foundation for the study of group decision support systems , 1987 .

[27]  David S. Prerau.  Selection of an Appropriate Domain for an Expert System , 1985, AI Mag..

[28]  W. Gaul,et al.  Data, expert knowledge and decisions , 1988 .

[29]  An Approach to Marketing Data Analysis: The Forced Classification Procedure of Dual Scaling , 1990 .

[30]  Martin Schader,et al.  Clusterwise aggregation of relations , 1988 .

[31]  E. Diday,et al.  AN EXTENSION OF HIERARCHICAL CLUSTERING : THE PYRAMIDAL PRESENTATION , 1986 .

[32]  W. Gaul,et al.  Entscheidungsunterstützung bei der Auswertung von Primārforschungsdaten — Ein Konzept zur Verbindung von Wissensbasis, Datenbank und Methoden , 1990 .

[33]  Henry Mintzberg,et al.  The Structure of "Unstructured" Decision Processes , 1976 .

[34]  Wolfgang Gaul,et al.  Generalized Latent Class Analysis: A New Methodology for Market Structure Analysis , 1989 .

[35]  Edwin Diday,et al.  Pyramidal Representation of Symbolic Objects , 1990 .

[36]  Henk G. Sol,et al.  Decision support systems: A decade in perspective , 1987, Decis. Support Syst..

[37]  P. Kotler.  Marketing Decision Making: A Model-building Approach , 1971 .

[38]  Daniel Q. Naiman.  Pattern Recognition in Practice II , 1988 .

[39]  Herbert A. Simon,et al.  The new science of management decision , 1960 .

[40]  Peter G. W. Keen,et al.  Decision support systems: The next decade , 1987, Decis. Support Syst..