Retail Branding and Customer Loyalty: an overview
暂无分享,去创建一个
[1] P. Parker,et al. Marketing universals: Consumers' use of brand name, price, physical appearance, and retailer , 1994 .
[2] Jagmohan S. Raju,et al. How category characteristics affect the number of store brands offered by the retailer: a model and empirical analysis , 2004 .
[3] David W. Wallace,et al. Customer retailer loyalty in the context of multiple channel strategies , 2004 .
[4] D. Wittink,et al. Customer satisfaction and retail sales performance: an empirical investigation , 2004 .
[5] William B. Dodds,et al. Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations , 1991 .
[6] K. B. Monroe,et al. The Effects of Price - Comparison Advertising on Buyers'''' Perceptions of Acquisition Value, Transa , 1998 .
[7] Denish Shah,et al. Building and sustaining profitable customer loyalty for the 21st century , 2004 .
[8] Linda S. McDaniel,et al. Implications of Proposed Segment Reporting Standards for Financial Analysts? Investment Judgments , 1997 .
[9] Katherine N. Lemon,et al. The Customer Pyramid: Creating and Serving Profitable Customers , 2001 .
[10] S. Noble,et al. Relationship hindrance: why would consumers not want a relationship with a retailer? , 2004 .
[11] C. Fornell,et al. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden , 1994 .
[12] Kevin Lane Keller,et al. Understanding retail branding: conceptual insights and research priorities , 2004 .
[13] A. Rao,et al. The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review , 1989 .
[14] Dhruv Grewal,et al. The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency , 2005 .
[15] David E. Sprott,et al. Using product sampling to augment the perceived quality of store brands , 2004 .
[16] D. Larcker,et al. Are nonfinancial measures leading indicators of financial performance? An analysis of customer satisfaction , 1998 .
[17] Thomas O. Jones,et al. Why Satisfied Customers Defect , 1996 .