论文信息 - Intelligent Computer Models for Marketing Decisions

Intelligent Computer Models for Marketing Decisions

Describes work carried out at Cardiff Business School, University of Wales, to investigate the scope for applying Artificial Intelligence (AI) techniques in the field of management. The main thrust of the work so far has been oriented towards marketing decisions, but the implications extend to decision making in general.

Luiz Moutinho | Bruce Curry | L. Moutinho | B. Curry

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