Systems and methods for displaying alternative means while passing fast forward an announcement.

Method for incorporating a replacement medium in a video image comprising intracoding, forward predictive images and images of bidirectional prediction between pictures intracoding, defining a group structure of images comprising an image intracoding and images of predictions forward and bidirectional following the image of intra-coding, so that the replacement means is displayed when the video is advanced quickly in the computer (110) in a system of interactive media, characterized by incorporating images video substitute medium between the video images of the video, inserting between adjacent groups of video images video images of replacement medium encoded as images of intra-coding, so that the replacement means are displayed when a user fast-forwards the video the computer (110); distribution equipment (110) the video that incorporates the replacement medium.