E-Tail Atmospherics: A Critique of the Literature and Model Extension

Physical stores provide the main context for studies on retail atmospherics. Because e-tail stores differ meaningfully from physical stores, e-tail atmospherics is a distinct research domain. Eroglu, Machleit, and Davis (2001) provide a framework for the study of e-tail atmospherics. We extend that framework by introducing the concept of dual environments, integrating multidisciplinary research on virtual environments, and making conceptual and methodological suggestions for future e-tail atmospherics research.

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