Technology acceptance model and social network sites (SNS): a selected review of literature

Purpose The purpose of this paper is to conduct a systematic review of studies that have used the technology acceptance model (TAM) in the context of social network sites (SNS). It describes various studies undertaken to examine user behaviours and attitudes towards SNS. Design/methodology/approach This paper comprehensively reviews the selected literature associated with applications of TAM in the SNS context. Different studies conducted within the SNS context were evaluated for understanding the changes incorporated into the model. Findings The findings illustrated that the TAM has been successfully applied via its extension and modification for explaining user adoption and acceptance of SNS. Originality/value The study contributes to the theoretical novelty of the body of the existing literature in the domains of TAM and SNS. The study also provides insight on future research directions by helping in identifying gaps in literature in this field.

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