Strategic Management: Text and Cases

Text: Part One: Strategic Analysis Chapter 1 Strategic Management: Creating Competitive Advantages Chapter 2 Analyzing the External Environment of the Firm Chapter 3 Assessing the Internal Environment of the Firm Chapter 4 Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources Part Two: Strategic Formulation Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages Chapter 6 Corporate-Level Strategy: Creating Value through Diversification Chapter 7 International Strategy: Creating Value in Global Markets Chapter 8 Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation Chapter 9 Strategic Control and Corporate Governance Chapter 10 Creating Effective Organizational Designs Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship Part Four: Case Analysis Chapter 13 Analyzing Strategic Management Cases Cases: Robin Hood Edward Marshall Boehm, Inc. The Skeleton in the Corporate Closet The Best-Laid Incentive Plans Growing for Broke Crown Cork and Seal in 1989 Automation Consulting Services Enron: On the Side of the Angels American Red Cross United Way of America World Wrestling Entertainment Schoolhouse Lane Estates QVC McDonald's Procter & Gamble Heineken Pixar Johnson & Johnson Samsung Electronics Lenovo's Purchase of IBM's PC Division The Casino Industry Mattel's Misfit Toys Apple Inc.: Taking a Bite Out of the Competition Jamba Juice China's Geely Automotive Holdings, Ltd.: Targeting the U.S. Market JetBlue Airlines: Will It Remain "Blue"? Southwest Airlines: Does "LUV" Last? Dippin' Dots Ice Cream Keurig Coffee Weight Watchers International Inc. A Horror Show at the Cinemaplex? Build-A-Bear Workshop Reader's Digest: For Whom and for How Much Longer? General Motors Nintendo's Wii One Ford: The Shape of Ford Motor Company to Come? American International Group and the Bonus Fiasco eBay: Expanding into Asia Ann Taylor: Survival in Specialty Retail FreshDirect: Delivering the Goods?