A FRAMEWORK FOR STUDYING TELESHOPPING VERSUS STORE SHOPPING

Abstract Transportation and geography studies of shopping behavior focus on destinatiion choice assuming a trip had to be made. New telecommunications technologies enable home-based “teleshopping” to substitute for store shopping. This paper develops a framework for studying the choice between modes of shopping. Shopping activity is defined as information acquisition that precedes purchasing. But, shopping seems to fulfill some psychological and recreational functions in addition to obtaining information. An integration of perspectives from different disciplines results in a conceptual structure which forms a basis for empirical studies of the impact of telecommunications technologies of human travel and activity patterns.

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