Tourist shopping style preferences

Shopping has been recognized as the most popular activity for both domestic and international tourists. With many destinations adopting shopping as a positioning strategy, the development of shopping products is central to tourism promotion. The present study attempted to develop a tourist shopping style typology by evaluating tourist’s shopping attitudes and preferences. The Consumer Style Inventory (CSI) was adapted into the tourism setting to develop a tourist shopping style typology. The adaptation of CSI assists in solidifying theoretical foundations for tourism shopping research. The exploration of the interrelationship between tourists’ shopping psychology, tourist demographics, and their actual purchases revealed valuable practical information on how to strategically integrate shopping into tourism planning and marketing.

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