What Trigger People Use Physician-Patient Interactive OHCs? An Empirical Research Based Integration Model

Online health community (OHC) has become a hot research topic in the IS filed. A lot of previous studies have focused on online patient support groups or peer-to-peer (P2P) communities, but another kind of OHC, i.e., patient-to-doctor (P2D) communities, is still with less attention. P2D communities link patients and physicians, which have sprung up and developed exponentially all over the world. This research tries to explore users’ intention of P2D communities and the benefits brought by the use. Based on three theory lenses: DM social presence could positively influence users’ information seeking and participation intention both; emotional support is positively related to social presence; and social presence plays a mediated effect between information quality and use intention. Then potential implications and limitations are discussed.

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