차량 내 디스플레이 장치를 이용한 광고의 효용성 평가

Recently products based on in-vehicle display(ex, vehicle navigation, telematics service, DMB, etc.)rapidly expand in market. because of driver for vehicle IT product increase supplying in the demand. Bacause the policy has been focused on limiting the commercial advertisement which has been always core interest of companies, the study on actual driver distraction and efficiency of advertisement has been also limited. Assuming that the commercial advertisement using in-vehicle display system can be allowed in the near future, as a base study for safety and efficiency, a set of experiments with various advertising text was conducted using the vehicle simulator system in KATECH(Korea Automotive Technology Institute). According to it distinguishes to method of efficiency advertisement a plan, in-vehicle will be used to total studying advertisement safety and approval in based on fundermental data.