Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice

yet visually clear, symbolization of the real processes at work in a complex machine. The new area of product semantics is closely related to this aspect of persuasion in its attempt to engage the mind of the audience and make the workings of a product more readily accessible.28 Product semantics and similar approaches work within broader design arguments concerning the relationship between users and objects, but there are other approaches that serve quite different