Business scenario design support by qualitative-quantitative hybrid simulation

We propose a simulation method on qualitative and quantitative hybrid model. In order to evaluate factors of a model with qualitative causal relations, we introduce a statistical approach based on propagation and combination of effects of factors by Monte Carlo simulation. In propagating an effect, we divide a range of a quantitative factor by landmarks and decide an effect to a destination node based on the divided ranges. In combining effects, we decide an effect of each causal relation using effects ratio and sum all effects. Through applied results to practical models, it is confirmed that there are mostly same between results derived from quantitative relations and results derived from the proposed method at 0.05 alpha-level.

[1]  Christian P. Robert,et al.  Monte Carlo Statistical Methods , 2005, Springer Texts in Statistics.

[2]  Benjamin Kuipers,et al.  Qualitative Simulation , 1986, Artificial Intelligence.

[3]  J. Forrester Industrial Dynamics , 1997 .

[4]  Ayako Hiramatsu,et al.  Preliminary evaluation of business to business electronic commerce by using qualitative simulation and scenario generation , 1998, SMC'98 Conference Proceedings. 1998 IEEE International Conference on Systems, Man, and Cybernetics (Cat. No.98CH36218).

[5]  Benjamin J. Kaipers,et al.  Qualitative Simulation , 1989, Artif. Intell..

[6]  L. Gary,et al.  ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. , 1996 .

[7]  Norihisa Komoda,et al.  Scenario generator for system investment decision support by determination of effective functional item , 1999, IEEE SMC'99 Conference Proceedings. 1999 IEEE International Conference on Systems, Man, and Cybernetics (Cat. No.99CH37028).

[8]  Kevin Lane Keller,et al.  MARKETING MANAGEMENT 12e , 2006 .

[9]  Ayako Hiramatsu,et al.  Scenario generator for qualitative simulation system , 1995, 1995 IEEE International Conference on Systems, Man and Cybernetics. Intelligent Systems for the 21st Century.

[10]  Gill Ringland,et al.  Scenario Planning: Managing for the Future , 1998 .