An Empirical Study on Usage Continuance Model of Social Network Services

As a newly emerging e-business model,Social Networking Service(SNS) has encouraged new ways to communicate and relationship building,also viewed as"the next big thing after Google".This study draws attention to the substantive differences between adoption and continuance behaviors in context of SNS,and develops the usage continuance model of SNS to investigate continued usage behavior and underlying factors through literature review and theoretical analysis.Then,we collected data through survey questionnaire,and present the results of an empirical test that involved structural equation modeling.This study will advance the theory of IS continuance,and provide a comprehensive research model to investigate the post-adoptive behaviors of SNS.Otherwise,the research may help SNS-empowered businesses and organizations to identify critical factors that are fundamental to long-term viability and the eventual success of these services.