Exploring a digital economy design space in theme parks

This paper describes a creative process in which findings from a set of empirical studies were used to inspire and inform a novel design space populated with conceptual designs. Our subject of inquiry was the theme park, and we were particularly interested in exploring souvenir creation and consumption as part of the visitor experience. In presenting a rich case description of our design process and concepts, we demonstrate the potential contribution of design practice to an interdisciplinary research programme delivering understandings on human, infrastructural and innovation concerns in the digital economy.