Eco-Kansei design for retailing packaging: a current research progress

The ultimate goal of this work is to support product packaging design by providing several guidelines in accordance with environmental issues related to users and perspectives of their knowledge. Currently, one needs to consider important moments from consumer experience with sustainable products model that includes complex dimensions such as Kansei Engineering (KE) by integrating the customers themselves in the design process. Eco-Kansei brings specific approaches to design products and services by taking into account their environmental impacts during the complete lifecycle. This must be considered in an integrated holistic perspective, where the adequacy of products with industrial processes must consider many sustainability criteria, including the scope of profit, people and of course the planet. The sustainable criteria must be able to be adjusted to market demands, and be able to be translated by packaging designers in packaging design elements. This work has completed modeling the classification criteria of sustainability with logistic regression, and evaluating it with the confusion matrix. However, the results of the confusion matrix concluded that the sustainable criteria for tuna packaging are still far from sufficient and balanced in the three subjective classification groups.