A Framework for the Investigation of the Institutional Layer of IT Diffusion - Using stakeholder theory to analyse electronic commerce diffusion

Information technology diffusion is a complex process that has been studied from various perspectives and levels of analysis. Most studies have been done at firm level seeking to find the ways a technical innovation is introduced and used by a company. In this paper we look at the institutional layer of IT diffusion by investigating the interaction between actors in the demand and supply side of the diffusion process. We argue that stakeholder analysis is a useful tool for the examination of such interactions and we propose a framework for the investigation of the diffusion of electronic commerce. The framework can be useful for policy makers seeking to apply effective diffusion mechanisms at local, regional or national level.

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