The Fiction of No Friction: A User Skills Approach to Cognitive Lock-In

Consumer Studies (www.iocs.org), and Allaire Corporation. This research also benefited from a Petro-Canada Young Innovator Award and a Nova Corporation Faculty Fellowship, awarded to Gerald Haubl, as well as from the Poole PhD Endowment Fellowship, the University of Alberta School of Business PhD Fellowship, and the Province of Alberta Graduate Fellowship awarded to Kyle Murray. The authors wish to thank Terry Elrod for his valuable comments. Correspondence should be addressed to the first author. The Fiction of No Friction: A User Skills Approach to Cognitive Lock-In

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