Method and apparatus for providing augmented reality information in mobile communication system

PURPOSE: An apparatus for providing augmented reality information in mobile communication system and method thereof are provided to offer augmented reality information that is able to make user satisfaction using one tag pattern. CONSTITUTION: A location signal is received from a location discrimination apparatus. Entering into a service area providing augmented reality information is determined(515). When entering into the service area is determined, an augmented reality information signal including location information of a user is transmitted to a server(520). The augmented reality information including information mapped with tag pattern provided from the sever to service area is received and stored(525).