An examination of the relationship between use of the Internet as a recruitment source and student attitudes

The purpose of the current study was to investigate the extent to which applicant use of the Internet during recruitment was related to post-entry attitudes. Based on the extant organizational recruitment literature, a primary hypothesis was that Internet recruitment would be perceived as presenting less realistic information to applicants as compared to informal forms of recruitment. In addition, greater applicant use of Internet-based recruiting information was expected to be associated with lower satisfaction with the organization. The data did not support the hypotheses; however, study limitations that may explain the observed findings are described. Finally, suggestions for future research involving theory building and Internet recruitment are offered.

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