Ad Placement in E-Newspapers Affects Memory, Attitude

Findings reveal that sponsors may benefit more from advertisements at the beginning or middle of news content, depending on their marketing goals.

[1]  J. Eaton,et al.  Building Brand Image Through Event Sponsorship: The Role of Image Transfer , 1999 .

[2]  Glen T. Cameron,et al.  Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement , 1994 .

[3]  Shelly Rodgers.  THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS , 2003 .

[4]  C. Gaziano,et al.  Measuring the Concept of Credibility , 1986 .

[5]  Isabelle Maignan,et al.  An International Review of Sponsorship Research , 1998 .

[6]  C. Insko,et al.  PRIMACY VERSUS RECENCY IN PERSUASION AS A FUNCTION OF THE TIMING OF ARGUMENTS AND MEASURES. , 1964, Journal of abnormal psychology.

[7]  Glen T. Cameron,et al.  Tracing Sources of Information Pollution: A Survey and Experimental Test of Print Media's Labeling Policy for Feature Advertising , 1995 .

[8]  Lawrence C. Soley,et al.  Advertising Pressures on Newspapers: A Survey , 1992 .

[9]  D. H. Dean,et al.  Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations , 2002 .

[10]  Lynn R. Kahle,et al.  Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective , 1990 .

[11]  Meryl P. Gardner,et al.  Sponsorships and Small Businesses , 1988 .

[12]  K. T. Lacher,et al.  Newspaper Policies on the Potential Merging of Advertising and News Content , 1994 .

[13]  Eric Haley,et al.  Exploring the Construct of Organization as Source: Consumers' Understandings of Organizational Sponsorship of Advocacy Advertising , 1996 .

[14]  Jim Crimmins,et al.  Sponsorship: from management ego trip to marketing success , 1996 .

[15]  Karen L. Becker-Olsen.  And Now, A Word from Our Sponsor--A Look at the Effects of Sponsored Content and Banner Advertising , 2003 .