New Media Methodologies, applied

I have observed that within the new media ecology there are currently three research approaches: developing media specific poetics for digital works only (e.g. ludology for computer games); revising and development of traditional discourses and media through consideration of new media works within the same media thread (eg: internet movies for film studies); applying to all works — traditional and new media — a new media filter. The last, a ‘new media approach’ is a spectrum of conscious application to theoretical and practical investigation. The researcher can utilise methodologies developed in response to the use and influence of electronic technologies and can apply new media design principles and poetics to criticism of traditional works whilst the artist can apply new media design and poetics to traditional media. This presentation will outline the new media methodologies I am utilising in my thesis.