LEADING THROUGH UNCERTAINTY

Few people like uncertainty, yet Davis believes it can be profitably navigated, and can also contain opportunity. Before you can lead others, you have to be able to lead yourself. If you always tell the truth, you'll help guide others through fear of the unknown. You must also be sure that you are really good at the basics of whatever your field is—in Davis's case, banking. Umpqua, the bank he leads, has four core values: (1) absolute integrity, (2) extraordinary service, (3) innovative delivery, and (4) a strong sense of community as it expands its footprint.