Measuring Emotional States in Touristic Events: The Case of the Emocionómetro

The measurement of emotions has been stated as an integral part of the satisfaction identification process and, thus, a helpful tool for better future strategies on the design of touristic products and services. This research presents an adaptation of the PAD dimensional model of emotional measurement to unique events. Deriving from the literature, the research aims at better understanding the holistic system of the emotional measurement methods, as well as developing a practical application for smartphones. The validation of the tool has been performed by means of a pilot test within the framework of the last phase of the election of Donostia — San Sebastian as the winning bid to become the European Capital of Culture during the year 2016, by means of measurement of the emotional states of the delegations in Donostia — San Sebastian, as well as in Madrid. After the recollection of the emotional states, the time and the location of the measurements, the analysis has identified some differences on the patterns during the days of the pilot test.

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