Campaign Planner for Integrated Brand Communications

SECTION 1: WHAT WE'RE DOING. A. Why Use the Campaign Planner. B. How We Use the Planner. C. Defining a Campaign. D. Defining a Plans Book. E. Where Do We Start? F. Hand-Holding Stuff. SECTION 2: WHO WE WORK FOR AND WHAT WE DO. A. Picking A Client. B. Choosing an Agency Role and Following the Rules. C. Team-Building Activities. SECTION 3: KEEPING TRACK. A. Scheduling and Conducting Agency Meetings. B. Meeting Rosters. SECTION 4: LET'S GET GOING. A. Planning Activities. B. Execution Activities. SECTION 5: HELPFUL HINTS AND XTRA CREDIT. A. Research Tips. B. Execution Tips. C. Presentation Tips. D. Information Interview. E. Reading Assignment. SECTION 6: PUTTING IT ALL TOGETHER. A. Assembling the Plans Book. B. Student Campaign -- Bed Head Boutique.