The double benefits of consumer certainty: combining risk and range effects

[1]  Juliano Laran,et al.  An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts , 2013 .

[2]  A. Prasad,et al.  How consumers use product reviews in the purchase decision process , 2012 .

[3]  Florian Dost,et al.  Measuring willingness to pay as a range, revisited: When should we care? , 2012 .

[4]  Christian Schlereth,et al.  Using discrete choice experiments to estimate willingness-to-pay intervals , 2012 .

[5]  Shenyu Li,et al.  The Effect of Quantitative Electronic Word of Mouth on Consumer Perceived Product Quality , 2012 .

[6]  Eric M. Schwartz,et al.  What Drives Immediate and Ongoing Word of Mouth? , 2011 .

[7]  X. Zhang,et al.  Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics , 2010 .

[8]  Yih Hwai Lee,et al.  When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery , 2009 .

[9]  Scott Fay,et al.  The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling , 2009, Mark. Sci..

[10]  David Godes,et al.  Firm-Created Word-of-Mouth Communication: Evidence from a Field Test , 2009, Mark. Sci..

[11]  Linda Court Salisbury,et al.  Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation , 2008 .

[12]  Alice M. Tybout,et al.  The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty , 2008 .

[13]  Subhash Sharma,et al.  Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods , 2007 .

[14]  Derek D. Rucker,et al.  Attitude Certainty: A Review of Past Findings and Emerging Perspectives , 2007 .

[15]  J. Lee,et al.  How cultural differences in uncertainty avoidance affect product perceptions , 2007 .

[16]  Rabikar Chatterjee,et al.  Reservation Price as a Range: An Incentive-Compatible Measurement Approach , 2007 .

[17]  Tülin Erdem,et al.  A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality , 2007, Mark. Sci..

[18]  Murat Işık.  An experimental analysis of impacts of uncertainty and irreversibility on willingness-to-pay , 2006 .

[19]  Himanshu Mishra,et al.  The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses , 2005 .

[20]  C. F. Bond,et al.  Which Behaviors Do Attitudes Predict? Meta-Analyzing the Effects of Social Pressure and Perceived Difficulty , 2005 .

[21]  M. Keane,et al.  Learning About Computers: An Analysis of Information Search and Technology Choice , 2005 .

[22]  Derek D. Rucker,et al.  When resistance is futile: consequences of failed counterarguing for attitude certainty. , 2004, Journal of personality and social psychology.

[23]  Murat Işık.  Does Uncertainty Affect the Divergence between WTP and WTA Measures , 2004 .

[24]  Ron Shachar,et al.  The Risk Reduction Role of Advertising , 2003 .

[25]  Scot Burton,et al.  A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates , 1998 .

[26]  E. Dijk,et al.  Buying and selling exchange goods: Loss aversion and the endowment effect , 1996 .

[27]  M. Keane,et al.  Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets , 1996 .

[28]  R. Cialdini,et al.  Preference for Consistency: The Development of a Valid Measure and the Discovery of Surprising Behavioral Implications , 1995 .

[29]  A. Kruglanski,et al.  Individual differences in need for cognitive closure. , 1994, Journal of personality and social psychology.

[30]  J. B. Smith,et al.  Uncertainty orientation: Expalaining diffeerences in purchase involvement and external search , 1994 .

[31]  Ida E. Berger,et al.  The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship , 1989 .

[32]  Peter R. Dickson,et al.  Buyer Uncertainty and Information Search , 1989 .

[33]  Banwari Mittal.  Measuring Purchase‐decision involvement , 1989 .

[34]  D. R. Shaffer,et al.  Susceptibility to persuasive appeals as a function of source credibility and prior experience with the attitude object. , 1987 .

[35]  J. Zaichkowsky.  Measuring the Involvement Construct , 1985 .

[36]  Richard H. Thaler,et al.  Mental Accounting and Consumer Choice , 1985, Mark. Sci..

[37]  C. F. Kao,et al.  The efficient assessment of need for cognition. , 1984, Journal of personality assessment.

[38]  William R. Swinyard,et al.  Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising: , 1983 .

[39]  M. Zanna,et al.  Attitudinal qualities relating to the strength of the attitude-behavior relationship☆ , 1978 .

[40]  Richard E. Petty,et al.  Consumer conviction and commitment: An appraisal-based framework for attitude certainty , 2014 .

[41]  Erica Mina Okada,et al.  Uncertainty, Risk Aversion, and WTA vs. WTP , 2010, Mark. Sci..

[42]  Derek D. Rucker,et al.  When increased confidence yields increased thought : A confidence-matching hypothesis , 2008 .

[43]  K. Bagwell.  Chapter 28 The Economic Analysis of Advertising , 2007 .

[44]  Derek D. Rucker,et al.  Unpacking attitude certainty: attitude clarity and attitude correctness. , 2007, Journal of personality and social psychology.

[45]  A. Gelman,et al.  Data Analysis Using Regression and Multilevel/Hierarchical Models , 2006 .

[46]  K. Bagwell.  The Economic Analysis of Advertising , 2005 .

[47]  Mary Frances Luce,et al.  Attribute Conflict and Preference Uncertainty: Effects on Judgment Time and Error.: Effects on Judgment Time and Error. , 2000 .

[48]  Jianmin Jia,et al.  What You Don'T Know About Customer-Perceived Quality: the Role of Customer Expectation Distributions , 1999 .

[49]  R. Petty,et al.  Attitude strength: An overview. , 1995 .

[50]  R. Petty,et al.  Attitude strength : antecedents and consequences , 1995 .

[51]  Michael H. Birnbaum,et al.  Source Credibility in Social Judgment: Bias, Expertise, and the Judge's Point of View , 1979 .