Like, comment, and share on Facebook: How each behavior differs from the other
暂无分享,去创建一个
[1] L. Men,et al. Infusing social media with humanity: Corporate character, public engagement, and relational outcomes , 2015 .
[2] Tracy L. Tuten,et al. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement , 2015 .
[3] Wan-Hsiu Sunny Tsai,et al. Perceptual, Attitudinal, and Behavioral Outcomes of Organization–Public Engagement on Corporate Social Networking Sites , 2014 .
[4] Moonhee Cho,et al. Public engagement with nonprofit organizations on Facebook , 2014 .
[5] Gregory D. Saxton,et al. What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages , 2014 .
[6] Kalpana Chauhan,et al. Role of content strategy in social media brand communities: a case of higher education institutes in India , 2013 .
[7] George R. Milne,et al. Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies , 2013 .
[8] Maureen Taylor,et al. The effects of organizational Twitter interactivity on organization–public relationships , 2013 .
[9] Simon Collister. The Public Relations Power of Big Data , 2013 .
[10] Michael A. Stefanone,et al. STRATEGIC IMAGE MANAGEMENT ONLINE , 2013 .
[11] Hyojung Park,et al. Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation , 2013 .
[12] Elizabeth Taylor Quilliam,et al. Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook , 2013, Cyberpsychology Behav. Soc. Netw..
[13] José van Dijck,et al. 'You have one identity': performing the self on Facebook and LinkedIn , 2013 .
[14] Ana Cristina Vasconcelos,et al. ‘The presentation of self in the online world’: Goffman and the study of online identities , 2013, J. Inf. Sci..
[15] L. Men,et al. How companies cultivate relationships with publics on social network sites: Evidence from China and the United States , 2012 .
[16] Gregory D. Saxton,et al. Information, Community, and Action: How Nonprofit Organizations Use Social Media , 2011, J. Comput. Mediat. Commun..
[17] C. Brantner,et al. Effects of Visual Framing on Emotional Responses and Evaluations of News Stories about the Gaza Conflict 2009 , 2011 .
[18] Richard D. Waters,et al. Tweet, tweet, tweet: A content analysis of nonprofit organizations Twitter updates , 2011 .
[19] Wayne D. Hoyer,et al. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self , 2011 .
[20] Sung-Un Yang,et al. Public Engagement in Supportive Communication Behaviors toward an Organization: Effects of Relational Satisfaction and Organizational Reputation in Public Relations Management , 2011 .
[21] Joseph B. Walther,et al. Attributions for Inconsistencies Between Online and Offline Self-Presentations , 2011, Commun. Res..
[22] D. Muntinga,et al. Introducing COBRAs , 2011 .
[23] Trent Seltzer,et al. Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders usin , 2010 .
[24] H. Wilson,et al. Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives , 2010 .
[25] Philip Johnson,et al. Effects of Narratives, Openness to Dialogic Communication, and Credibility on Engagement in Crisis Communication Through Organizational Blogs , 2010, Commun. Res..
[26] Richard D. Waters. Comparing the two sides of the nonprofit organization–donor relationship: Applying coorientation methodology to relationship management , 2009 .
[27] Richard D. Waters,et al. Engaging stakeholders through social networking: How nonprofit organizations are using Facebook , 2009 .
[28] A. Furnham. How advertising works , 2008 .
[29] R. T. Kellogg,et al. Cognitive effort during note taking , 2005 .
[30] Carl H. Botan,et al. Public relations: State of the field , 2004 .
[31] Judith Donath,et al. Public Displays of Connection , 2004 .
[32] Sally J. McMillan,et al. Corporate Web Sites as Advertising , 2003 .
[33] William J. White,et al. The relationship between Web site design and organizational responsiveness to stakeholders , 2003 .
[34] Yuping Liu,et al. What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness , 2002 .
[35] M. Lombard,et al. Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability , 2002 .
[36] William J. White,et al. How activist organizations are using the Internet to build relationships , 2001 .
[37] Ronald E. Taylor. A Six-Segment Message Strategy Wheel , 1999 .
[38] Michael L. Kent,et al. Building Dialogic Relationships through the World Wide Web. , 1998 .
[39] Cindy L. Griffin,et al. Beyond persuasion: A proposal for an invitational rhetoric , 1995 .
[40] Arjun Chaudhuri,et al. Affect, Reason, and Persuasion: Advertising Strategies That Predict Affective and Analytic-Cognitive Responses. , 1995 .
[41] Jonathan Steuer,et al. Defining virtual reality: dimensions determining telepresence , 1992 .
[42] Larry Percy,et al. A better advertising planning grid. , 1991 .
[43] Klaus Krippendorff,et al. Content Analysis: An Introduction to Its Methodology , 1980 .