Phenomenology: A New Way of Viewing Organizational Research

Phenomenological studies, as a research method, are noticeably infrequent in the research literature. Organizational researchers are urged to consider phenomenological analysis to study traditional research problems. This paper introduces the reader to phenomenology and demonstrates the relevance of phenomenological analysis to organizational research. It presents an overview of the major features of phenomenology and discusses those components appropriate to designing a phenomenological research model. Phenomenological designs are contrasted with scientific/normatiave paradigms.

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