The Role of Information Technology in Product Development: An Introduction

Innovation has assumed considerable importance in the contemporary business world. In most industries, the very survival of firms is increasingly dependent on their ability to rapidly develop and introduce innovative products and services. At the same time, information technology (IT) has emerged as a critical resource for companies to enhance the efficiency and effectiveness of their product development activities. This chapter provides an introduction to the book by tracing the evolution of research on product (service) development and the increasing focus on IT-related issues in this context. Both traditional and emerging areas of research on IT and product development are identified. The motivation for the book is set out in detail, and the chapter concludes by describing the organization of the book and the various chapters.

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