The Antecedents and Mediators of New Product Development Success

Purpose: This study aims to explore the antecedents of new product development (NPD) success rising innovative work behavior and team reflexivity as the mediators. A research model was developed and empirical validations of this model was confirmed. Design/methodology/approach: This study used quantitative study with questionnaire approach to collect the data. The respondents are 41 teams which consist of team leaders and team members from various companies. SPSS software and Smart PLS software was used to analyze the results. Findings: Based on content analysis, this study developed the research framework of NPD team success. The antecedents of NPD success are regulatory focus, project orientation, and task familiarity which affected NPD success through innovative work behavior and team reflexivity. The quantitative result indicates that regulatory focus has significant relationship with innovative work behavior; project orientation and task familiarity has a positive relationship with team reflexivity; innovative work behavior and regulatory focus have significant relationship to the NPD success. Research limitation/implications: The main limitation of this study is that the respondents come from various industries which may results in bias. The comprehensive research framework that developed in this study can be guidance and benchmark for future research. In practice, team leader can get deep understanding about the main factors of NPD success in order to improve their NPD performance. Originality/value: This study developed a comprehensive research framework and ten research hypotheses of NPD success that can be very useful for future focus.

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