Brands as substitutes for the need for touch in online shopping
暂无分享,去创建一个
Óscar González-Benito | Mercedes Martos-Partal | S. S. Martín | Ó. González-Benito | Mercedes Martos-Partal | Sonia San Martín
[1] John G. Lynch,et al. Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods , 1982 .
[2] B. Wernerfelt,et al. Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond , 1988 .
[3] Kevin Lane Keller. Conceptualizing, Measuring, and Managing Customer-Based Brand Equity , 1993 .
[4] David A. Aaker. Gestión del valor de la marca: capitalizar el valor de la marca , 1994 .
[5] A. Jain,et al. Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality , 1994 .
[6] I. Png,et al. Why Are Some Products Branded and Others Not? , 1995, The Journal of Law and Economics.
[7] John G. Lynch,et al. Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces , 1997 .
[8] J. Swait,et al. Brand Equity as a Signaling Phenomenon , 1998 .
[9] M. F. Luce,et al. Constructive Consumer Choice Processes , 1998 .
[10] Erik Brynjolfsson,et al. Frictionless Commerce? A Comparison of Internet and Conventional Retailers , 2000 .
[11] A. Rangaswamy,et al. Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, , 2000 .
[12] Joann Peck,et al. To have and to Hold: The Influence of Haptic Information on Product Judgments , 2003 .
[13] Janjaap Semeijn,et al. Consumer evaluations of store brands: effects of store image and product attributes , 2004 .
[14] Stephen M. Nowlis,et al. The Effect of Examining Actual Products or Product Descriptions on Consumer Preference , 2003 .
[15] P. Danaher,et al. A Comparison of Online and Offline Consumer Brand Loyalty , 2003 .
[16] Terry L. Childers,et al. Individual Differences in Haptic Information Processing: The "Need for Touch" Scale , 2003 .
[17] Tülin Erdem,et al. Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk , 2004 .
[18] Rick L. Andrews,et al. Behavioural differences between consumers attracted to shopping online versus traditional supermarkets: implications for enterprise design and marketing strategy , 2004 .
[19] M. Laroche,et al. Internet versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and Its Consequences , 2005 .
[20] V. Mahajan,et al. Consumers in a multichannel environment: Product utility, process utility, and channel choice , 2005 .
[21] J. Swait,et al. Brands as Signals: A Cross-Country Validation Study: , 2006 .
[22] M. Arce-Urriza,et al. Private Labels and National Brands Across Online and Offline Channels , 2009 .
[23] Pradeep K. Chintagunta,et al. An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics , 2010 .
[24] Denise J. Luethge,et al. Toward an integrated framework for online consumer behavior and decision making process: A review , 2010 .
[25] Terry L. Childers,et al. Informational and Affective Influences of Haptics on Product Evaluation Is What I Say How I Feel , 2011 .
[26] Jane E. Workman,et al. Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi‐channel choice and touch/non‐touch preference in clothing shopping , 2011 .
[27] P. Leeflang,et al. Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments! , 2011 .
[28] J. Lusk,et al. Differences in consumer preferences when facing branded versus non‐branded choices , 2011 .
[29] Nancy Spears,et al. Need for touch and information processing strategies: An empirical examination , 2012 .
[30] Cheng-Chieh Hsiao,et al. Emerald Article: Exploring Consumer Value of Multi-channel Shopping: a Perspective of Means-end Theory Exploring Consumer Value of Multi-channel Shopping: a Perspective of Means-end Theory , 2022 .
[31] Girish N. Punj. Consumer Decision Making on the Web: A Theoretical Analysis and Research Guidelines , 2012 .
[32] Stephen J. Carson,et al. The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? , 2013 .
[33] Nancy Spears,et al. Can Consumers Forgo the Need to Touch Products? An Investigation of Nonhaptic Situational Factors in an Online Context , 2013 .
[34] Ó. González-Benito,et al. Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design , 2015 .